The Behavioral Times | Insights into the psychology of everyday behavior

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Why are habits hard to break? Don’t rely on willpower. Psychology shows habits change when the context shifts — not when you try harder.

Everyday Habits

Why habits are hard to break — even when we desperately want to

by Florien Cramwinckel

We often try to change our behavior with motivation and good intentions. But science shows habits don’t respond to willpower ...

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The Behavioral Times | Insights into the psychology of everyday behavior

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