Explore the core principles behind human behavior. In this section, we unpack foundational behavioral science — from habits and motivation to context, friction, and decision-making. These articles connect the dots across domains and help you think deeper about what really drives change.
Does using AI make you think less critically? A large-scale study of 319 knowledge workers found that higher confidence in...
The AI disclosure penalty explains why “written with AI” can damage perceived authenticity—even when the content is identical. Across 16...
Do compliments make people lazy? Behavioral research shows that praise can sometimes reduce performance — but only when it signals...
Why do people ignore pensions? Because they’re boring — until you show what they actually mean for daily life. Here’s...
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