Paying People to Exercise: Should You Pay People to Go to the Gym?
Paying people to exercise or show other desirable behavior is a popular idea. Governments, insurers, employers, and parents have all...
Stop throwing information at people
Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on...
Why habits are hard to break — even when we desperately want to
We often try to change our behavior with motivation and good intentions. But science shows habits don’t respond to willpower...
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