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A classroom scene showing a Latinx non-binary teacher giving an enthusiastic explanation while a Black and an asian student look at their phone, disengaged — illustrating how behavior change interventions that rely on information alone often fail to change actual behavior

Behavioral Foundations

Stop throwing information at people: use behavior change interventions that actually work

by Florien Cramwinckel

Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on ...

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The Behavioral Times | Insights into the psychology of everyday behavior

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A classroom scene showing a Latinx non-binary teacher giving an enthusiastic explanation while a Black and an asian student look at their phone, disengaged — illustrating how behavior change interventions that rely on information alone often fail to change actual behavior

Stop throwing information at people: use behavior change interventions that actually work

23/04/2025

Why are habits hard to break? Don’t rely on willpower. Psychology shows habits change when the context shifts — not when you try harder.

Why habits are hard to break — even when we desperately want to

21/04/2025

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