Does a simple message reduce missed loan payments? A 13-million-person study says yes
A 13-million-person field experiment shows how small behavioral tweaks — like reminder emails — help people stay on top of...
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Temptation Bundling: Should You Watch Netflix at the Gym?
Temptation bundling exercise strategies pair something enjoyable with something effortful — and can increase workout consistency. But do they actually...
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Why Moral Refusers Are Disliked
Why moral refusers are disliked — even when they’re quiet or polite — is the focus of a revealing study...
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Paying People to Exercise: Should You Pay People to Go to the Gym?
Paying people to exercise or show other desirable behavior is a popular idea. Governments, insurers, employers, and parents have all...
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Stop throwing information at people
Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on...
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