The Behavioral Times | Insights into the psychology of everyday behavior

Why moral refusers are disliked — even when they’re quiet or polite — is the focus of a revealing study...

Paying people to exercise or show other desirable behavior is a popular idea. Governments, insurers, employers, and parents have all...

Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on...

We often try to change our behavior with motivation and good intentions. But science shows habits don’t respond to willpower...