Stop throwing information at people
Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on...
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Why habits are hard to break — even when we desperately want to
We often try to change our behavior with motivation and good intentions. But science shows habits don’t respond to willpower...
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The Behavioral Times offers science-backed insights into the psychology of everyday behavior — from habits and health to finance, AI, and social dynamics. Practical, clear, and always grounded in research.