Stop throwing information at people
Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on...
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Temptation Bundling: Should You Watch Netflix at the Gym?
Temptation bundling exercise strategies pair something enjoyable with something effortful — and can increase workout consistency. But do they actually...
Does a simple message reduce missed loan payments? A 13-million-person study says yes
A 13-million-person field experiment shows how small behavioral tweaks — like reminder emails — help people stay on top of...
Why habits are hard to break — even when we desperately want to
We often try to change our behavior with motivation and good intentions. But science shows habits don’t respond to willpower...
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Are you too busy to be kind? How hurry undermines kindness in everyday life
Hurry undermines kindness. Discover why time pressure erodes empathy and how to create space for kindness in everyday life.
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How can you close the intention-behavior gap?
We assume that if someone really wants something, they’ll simply do it. But decades of research tell a different story:...
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Should You Turn on Subtitles for Your Kids?
Should you turn on subtitles when your kids are watching TV? A new eye-tracking study shows it might help —...
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The Behavioral Times offers science-backed insights into the psychology of everyday behavior — from habits and health to finance, AI, and social dynamics. Practical, clear, and always grounded in research.