Stop throwing information at people
Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on...
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Temptation Bundling: Should You Watch Netflix at the Gym?
Temptation bundling exercise strategies pair something enjoyable with something effortful — and can increase workout consistency. But do they actually...
Does a simple message reduce missed loan payments? A 13-million-person study says yes
A 13-million-person field experiment shows how small behavioral tweaks — like reminder emails — help people stay on top of...
Why habits are hard to break — even when we desperately want to
We often try to change our behavior with motivation and good intentions. But science shows habits don’t respond to willpower...
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Should You Turn on Subtitles for Your Kids?
Should you turn on subtitles when your kids are watching TV? A new eye-tracking study shows it might help —...
Read moreDetailsDoes a simple message reduce missed loan payments? A 13-million-person study says yes
A 13-million-person field experiment shows how small behavioral tweaks — like reminder emails — help people stay on top of...
Read moreDetailsTemptation Bundling: Should You Watch Netflix at the Gym?
Temptation bundling exercise strategies pair something enjoyable with something effortful — and can increase workout consistency. But do they actually...
Read moreDetails
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