How can you close the intention-behavior gap?
We assume that if someone really wants something, they’ll simply do it. But decades of research tell a different story: ...
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contenttype: Foundational Pieces
Foundational behavioral science articles (typically 1,000–1,600 words) help clarify the key concepts we build on. These longer-form pieces go beyond summaries: they provide context, theory, and reflection to support deeper understanding. Whether you’re looking to revisit the basics or challenge your assumptions, this is where we explore the foundations of behavior — with nuance, evidence, and room to think.
Stop throwing information at people
Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on ...
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Why habits are hard to break — even when we desperately want to
We often try to change our behavior with motivation and good intentions. But science shows habits don’t respond to willpower ...
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The Behavioral Times offers science-backed insights into the psychology of everyday behavior — from habits and health to finance, AI, and social dynamics. Practical, clear, and always grounded in research.
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