Stop throwing information at people
Behavior change interventions often fail — because they target the wrong things. Here’s what science says actually works, based on...
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How can you close the intention-behavior gap?
We assume that if someone really wants something, they’ll simply do it. But decades of research tell a different story:...
Temptation Bundling: Should You Watch Netflix at the Gym?
Temptation bundling exercise strategies pair something enjoyable with something effortful — and can increase workout consistency. But do they actually...
Does a simple message reduce missed loan payments? A 13-million-person study says yes
A 13-million-person field experiment shows how small behavioral tweaks — like reminder emails — help people stay on top of...
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Does AI Make You Stupid? Here’s What the Research on AI and Critical Thinking Actually Shows
Does using AI make you think less critically? A large-scale study of 319 knowledge workers found that higher confidence in...
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Too good to be written by you? The AI disclosure penalty
The AI disclosure penalty explains why “written with AI” can damage perceived authenticity—even when the content is identical. Across 16...
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Do Compliments Make People Lazy? The Science of Praise and Performance
Do compliments make people lazy? Behavioral research shows that praise can sometimes reduce performance — but only when it signals...
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